About Us

In the early 2000's, three LA DJ's love for sneakers kickstarted a billion dollar industry that made them rich and cemented their status as legends of the culture.

Ben Baller, DJ Homicide, and the late DJ AM pursued, purchased, collected, sold, rebought, debated, loved, and hated sneakers with the devotion and zeal of a Shaolin monk.

Along the way, they launched astronomical careers that defined a way of life practiced today by sneaker heads all over the world.

DJ AM

Born Adam Michael Goldstein in 1973, DJ Am handled turntables for the popular Rap rock group Crazy Town during the late 90s. He also became one of the most in demand disc jockeys in Los Angeles, lending his scratching skills to albums by Papa Roach, Will Smith and Madonna while maintaining several high status relationships, including a brief engagement to Nicole Richie.

Former Blink-182 drummer Travis Barker and DJ AM began a series of collaborations during the early 2000s, a partnership that brought DJ Am's abilities to a wider audience. Following a collaborative show in September 2008, the two experienced a brush with death as their plane crashed upon takeoff, killing all occupants onboard except for the two musicians.

AM, a former drug addict, relapsed as a result of his pain medications, and suffered a fatal overdose one year later.

Craig Anthony "DJ Homicide"

Sugar Ray's Craig Anthony has a long and influential history in the music industry. His dynamic DJ skills have provided him with the creative freedom of working with hip-hop and rock groups, while still flexing his artistic vision on air in the radio arena.

In 1993, Anthony began his career with the Alcoholic (Loud Records). His work in the group created a sound for Alcoholics that set them apart from other hip-hop groups at the time. While not on the road with The Alcoholics, he started doing radio on Power 106's "Friday Night Flava's." His fan base grew so quickly it caught the attention of the executives at 92.3 which led to his own show with DJ Jam called "Radio Check."

In 1994, Anthony joined the up and coming group Sugar Ray. Following the addition of Anthony, Sugar Ray broke out of obscurity with the single "Fly." Sugar Ray has gone on to sell over 16 million records.

Anthony's music success is not limited to his work with Sugar Ray. He has subsequently produced music for Chino XL and Quest the Madd Lad on Def American Records, AC Alone on Capitol Records, and "Make Room" on the Loud Rocks Project.

Ben Baller

Ben Baller is a true Los Angeles Native and modern day renaissance man. Father and husband are his titles before being known as Jeweler to the stars (he won jeweler of the year in 2016 & 2017), a household name in the hip-hop community.

Prior to making platinum and gold chains, Ben had 21 platinum and gold album credits as an executive producer in the music business working with Dr. Dre and Jay-Z. He now owns one of the premier cannabis vape pen brands as well as his own "Ben Baller Did The Chain" marketing brand, which currently has partnerships and endorsement deals with the NBA, MLB and NFL. From Snickers to Topps, he's also a featured character in the popular NBA 2K20 and NBA 2K21 video-game.

Currently, Ben has a global charting top podcast "Behind the Baller" which drops twice a week on all major platforms.